About Us

Loaners Brand: The Story Behind the Vision

Loaners Brand isn’t just apparel—it’s a mindset. A way of life shaped by resilience, identity, and the power of transformation.

For Kaden, the founder of Loaners Brand, the idea sparked in the most unexpected place—a PE class. A friend was wearing “loaners” gear, the extra set of clothes provided to students when they didn’t have their own. That word stuck with him. It wasn’t just about borrowing clothes. It was about stepping up, filling a gap, and making something out of nothing.

That moment led to something bigger: Loaners Brand as a mission.

In 2023 at just 14 years old, Kaden decided to turn his idea into something real—not just as a creative outlet but as a legitimate business. Instead of treating it like a hobby, he dove into learning about LLCs, branding, and what it truly meant to build something from the ground up. Loaners Brand was never about making quick merch—it was about creating something lasting, something meaningful.

What Loaners Brand Stands For:

• Community & Service – Loaners Brand is about lifting each other up, supporting those who need it, and giving a helping hand. It’s about knowing where you came from and helping others move forward.
  
  
• Resilience & Identity – The name Loaners Brand reflects the struggles, the setbacks, and the strength to push through. Kaden was born in Japan, raised in the U.S., and comes from a Filipino heritage—an experience that shaped his understanding of identity, self-growth, and knowing where you come from to build who you are.
  
  
• Mindset & Growth – It’s You vs. You. Everything in life comes down to the battle within yourself. With a deep love for psychology, jiu-jitsu, wrestling, and self-development, Kaden believes in the power of the mind. Loaners Brand is about knowing who you are, owning your story, and becoming unstoppable. It’s about embracing the challenges, understanding your struggles, and turning them into fuel.
  
  

Loaners Brand started with a thought, an observation, and a belief that something small could become something big. That’s what this brand represents: Taking your experiences, your background, your struggles, and using them to create something powerful.

Be the Change.

Loaners Brand isn’t about fitting in—it’s about standing out, making an impact, and inspiring the next person to do the same. This is just the beginning.

Follow the journey. Wear the mission. Be the change.